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Identiv领域展开合作与恩智浦电力新卡夫亨氏智能即时赎回优惠券更有意义,无摩擦客户连接

2019年11月6日上午11:00 EST

卡夫亨氏”‘寻找黄金KRAFT光棍节’奖赏彩游戏是其中最大的部署NFC为基础的智能包装最新

加州弗里蒙特,2019年11月6日-Identiv公司(NASDAQ:INVE)今天宣布,它已与NXP®半导体合作,TPG奖励卡夫海因茨创建“查找卡夫金光棍节”奖励彩游戏,搭载Identiv的近场通信(NFC) - 启用标签和恩智浦的NFC NTAG连接解决方​​案。

Identiv的支持NFC的标签被嵌入到KRAFT单打24计即时兑换优惠券(IRC)的标签,这是仅适用于沃尔玛。的标签基于NXP的状态的最先进的安全认证NFCNTAG®213 TagTamper(TT)连接的解决方案。该解决方案使安全物联网的NFC联网(IoT)的应用,同时提供的数字连接产品的最有效的方法。m88help亚太官网m88明升网投网址TT的标签是具有成本效益,易于使用的方法,以确保食品,饮料,药品和其他消费品保持其原有的状态,同时在整个供应链旅行和可供安全食用。对于卡夫亨氏计划,团队设计了一种替代的情况下使用该技术,可实现无摩擦的消费体验。

“我们一直在寻找有意义的方式来better connect with our consumers. The dual-state NFC solution from Identiv and NXP is truly a unique mobile tap-to-engage solution,” said Dr. Brian Sobecks, Kraft Heinz Sr. Manager for IT Innovation. “We brought it to our shopper marketing team supporting Walmart, and they developed a very novel program using it embedded in an IRC.”

攻丝撕下优惠券显示KRAFT单打食谱上购物者的智能手机,鼓励购买产品之前,对包装标签。购买后,打开包装,并打破了篡改环NFC标签使第二次敲击体验。购物者被邀请扮演“查找卡夫金光棍节”刮开并赢得风格的手机游戏,并有机会在每个参与商店赚取$ 50沃尔玛的电子礼品卡。上下文,互动,基于Web的移动体验是由TPG的TAP科技™云平台与恩智浦的NTAG安全服务接口,验证标签的原创性和开放状态检测管理。在一个易于遵循的过程中,消费者刷卡后手指滑过他们的全屏显示或者是赢得瓷砖或“重试”选项,包含一个指向动态KRAFT单打食谱。这些食谱改变基于位置,一周中的一天,和社交媒体的发展趋势。水龙头和去NFC标签与Android移动设备和苹果iPhone 7或更高版本(与最新的操作系统)兼容。

“应该用技术来解决业务目标,而不仅仅是使用,因为它是新的。这个程序就是这样做的,” TJ帕拉迪诺,卡夫亨氏购物者营销经理说。“我们独特的采用双抽头技术使我们能够减少奖励每家商店的一个赢家的复杂性,并简化了购物者的体验。”

据ABI Research公司,四组十亿的设备将在2020年Identiv与卡夫亨氏,TPG合伙奖励连接到物联网,以及恩智浦满足消费者的这种支持NFC的世界不断增长的需求。人们希望连接到产品以新的方式,并通过此次合作,Identm88明升网投网址iv正在加强其对消费者参与,资产追踪和验证在物联网的承诺。

“Identiv’s tap-and-go NFC-enabled solutions in partnership with NXP are bringing to market the most advanced NFC products that use IoT-ready chips and deliver proven, protected communication on contactless interfaces,” said Dr. Manfred Mueller, Identiv COO and General Manager, Identity. “Strong security and interoperability are the main pillars for faster adoption of NFC in IoT applications. With NFC tech now also supported by the latest generation of Apple iOS 11, 12, and 13-enabled devices, Identiv offers up high-performance NFC inlays and tags for a variety of use cases, including consumer electronics, smart home, transit, supply chain management, fashion, retail, cosmetics, pharmaceuticals, toys, and gaming.”

Identiv的NFC标签技术是建立在创造性思维,将彻底改变所连接的物联网。随着Identiv,产品更聪m88明升网投网址明,更具互动性,更可追溯。他们可以互相交谈和智能设备,这意味着消费者,创造者,品牌和企业提供更值得信赖的世界。了解更多关于Identiv的RFID,NFC,和镶嵌组合拨打+1 888.809.8880,联系sales@identiv.com, or visitingidentiv.com/m88明升网投网址products/rfid-nfc-inlays

About Identiv
Identiv公司is a global provider of physical security and secure identification. Identiv’s products, software, systems, and services address the markets for physical and logical access control, video analytics, and a wide range of RFID-enabled applications. Customers in the government, enterprise, consumer, education, healthcare, banking, retail and transportation sectors rely on Identiv’s access and identification solutions. Identiv’s mission is to secure the connected physical world: from perimeter to desktop access, and from the world of physical things to the Internet of Everything. Identiv is a publicly-traded company and its common stock is listed on the NASDAQ Capital Market in the U.S. under the symbol “INVE.” For more information, visitidentiv.com

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